Episode 19: The Secret Ingredient to Branding

In this episode of Realty Resilience, host Dave Nations sits down with Kendlle Kennedy, Heartwood Coaching’s Marketing Coordinator, to talk about what actually works when it comes to real estate marketing. From graduating into the chaos of 2020 with no clear path, to carving out a role helping agents and teams build brands that stand out, Kendlle has seen firsthand how authenticity beats polished, copy-and-paste posts every time.

Kendlle shares how she went from running front desks and learning Canva on the fly to managing social media for dozens of agents, building her own business, and eventually stepping into a full-time marketing leadership role. Along the way, she learned the biggest mistake agents make is posting just to post—and why real connections always outperform cookie-cutter strategies.

From helping agents balance authenticity with professionalism, to showing why consistency matters more than perfection, Kendlle gives a candid look at how agents can market themselves without burning out. She also breaks down how AI tools can save time, what branding really means, and why being yourself is still the best strategy.

Tips from Today:

Don’t just post—connect. Personality drives engagement.

Consistency builds trust, even if your content isn’t perfect.

A strong brand shows up the same way everywhere—online and offline.

Social media isn’t about selling, it’s about staying top of mind.

Start simple—stories and small touches add up over time.

Looking for more ways to elevate your real estate career? Connect with us today and follow along with our socials!

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